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The majority of moisturizers on the market today, whether they be facial moisturizing lotions, eye creams, night creams, "anti-aging" creams or serums have the same basic formula.
Of the many marketing terms found on the front of skincare product labels, this is one of the most meaningless. 'Nourishing' the skin is medical absurdity.
Pulling at the heartstrings of animal lovers everywhere, the unrestricted use of marketing terms like 'Cruelty Free' and 'Not Tested On Animals' are frequently found on skincare product labels. Some manufacturers apply these claims to their finished skincare products only.
Reduce Under Eye Bags and Puffiness!
Fade away those Dark Circles & Rings!
Wipe away Fine Lines & Wrinkles from around your eyes!
Examples of typical marketing jargon found on "eye" creams sold at department stores, local pharmacies, and on-line.
That little fold or crease in the outer corner of your eye, or on your forehead, or perhaps, falling from your nose towards the corners of your mouth. Interestingly enough, if you biopsy a wrinkle, and look at it under the microscope, the wrinkle is not evident.
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